Luvme Hair Celebrates 11 Years of Innovation and Authenticity

This September, Luvme Hair is proudly celebrating its 11th Anniversary with the launch of the Luvme For Real campaign. 

Luvme's mission to deliver real products, real marketing, and real care, we’re celebrating our 11th Anniversary by shining a spotlight on truth and authenticity in the hair industry. Why? Because we know the wig market is crowded with misleading marketing and poor-quality products that make it hard for customers to trust what they see online—or to easily find the wigs they truly need.

That’s why, as part of our celebration, we invited 6 real Luvme customers to share their personal wig stories and launched the #LuvmeForReal UGC campaign. We’re asking one simple question: “What does ‘real’ look like in your world?” We’d love for you to join in, share your story, and get the chance to be part of our anniversary spotlight. To thank our loyal community, we’re also giving away $25,000 worth of prizes! You can enter the event and check out the official rules on our Instagram here.

Of course, it wouldn’t be an anniversary without a sale. From September 4–31, 2025, we’re bringing you our 11th Anniversary Sale, with savings of up to $100 off sitewide:

• Spend $129 — get $20 off with code 11TH20

• Spend $179 — get $40 off with code 11TH40

• Spend $269 — get $70 off with code 11TH70

• Spend $369 — get $100 off with code 11TH100

And because we believe in being more than just a wig brand, we’re also hosting The Real Luvme Experience all September long. With every order of $299 or more, you can book one free wig install at a participating salon in Atlanta, Brooklyn, Dallas, Houston, or Los Angeles. You’ll get a booking link 1–2 days after your order to reserve your spot at the salon of your choice. (More details pleas click here)

For the past 11 years, we’ve built Luvme on authenticity, and we’re excited to keep moving forward with innovation. Our promise is to keep empowering women everywhere to embrace their identity, express themselves freely, and shop wigs and extensions with real confidence.