Where ‘Real’ Came to Life: The Real Luvme Experience Recap

For our 11th anniversary, we launched the "Luvme For Real" campaign with one central question: how do we make our promise of "real" truly tangible? The answer unfolded not online, but in the vibrant, personal moments of The Real Luvme Experience.

More Than a Free Install: Bridging the Gap for Our Queens

This September, we turned five cities—Atlanta, Brooklyn, Dallas, Houston, and Los Angeles—into hubs of authentic connection. We bridged the gap between our online community and the real-world challenge of finding a trusted stylist, offering our loyal LUVME members a complimentary professional install with qualifying orders.

But this was far more than a service. It was the joy of seeing a Luvme wig styled to perfection by an expert who truly gets it. It was the shared confidence in knowing your hair would look exactly as promised—no A/B surprises, just real, glorious hair.   

A Community Crowned with Confidence

The response was a powerful testament to our community. We were beyond humbled to crown over 2000 Luvme Queens, witnessing firsthand the laughter, the transformations, and the unshakable confidence that filled every room.

To every Queen who joined us: Thank you for making "real" something we could see, feel, and celebrate together. You are the true inspiration behind everything we do. And a heartfelt thank you to the talented hairstylists in each city, whose skill and care brought our vision of flawless, real beauty to life for every Queen.

While the salon events have concluded, our mission continues. We remain dedicated to real products and real connections, both on and off the screen.

Feeling inspired? Explore the collection that crowned our Queens.
Discover The Styles That Made It Happen